OTTOKIWI GEO · AI search visibility

When customers ask AI,will your brand show up?

Check whether AI mentions your brand, gets the facts right, and links people to a page that works — then see what to fix first.

Illustrative scenario

How does AI bring
customers to your website?

Otto: Let’s see how one specific request gets sorted out.

  1. Illustrative scenario: a buyer asks, “Looking for a pottery class in Da'an, Taipei for my 5-year-old on Saturday afternoon — under two hours and under NT$1,000 per person. Any suggestions?”
  2. AI compares three options: Xiaoyao Pottery (Sat 14:00 · about 2 hours · ages 4+ · NT$850 per person) fits; Tuqiu Crafts is a morning session longer than two hours, so the time doesn’t fit; Yaobian Clay Studio has not confirmed a Saturday afternoon session.
  3. The buyer opens the Xiaoyao Pottery course page to check details and book.

Three things OTTOKIWI checks

01 · Readability

Can AI read and
understand your website?

We check whether AI can reach your website, and whether your business details and services are clear and consistent across pages.

  • Readability
  • Consistency
  • Clarity

02 · AI recommendations & entry points

How AI describes you,
and where it sends people

We test AI with the questions buyers actually ask: does it mention your brand, are the facts right, and does it include a website or booking link that opens?

  • Mentioned?
  • Accurate?
  • Working link?

03 · Action plan

A plan you can act on
and track

Findings become concrete fixes: what to change first and how. Once the website is fixed, we verify it, then retest AI with the same scenarios.

  • Priorities
  • Concrete steps
  • Verify & retest

Read the full sample report →

Why it matters

The more specific the request,
the closer the decision.

The parent in our example didn’t just search “pottery class.” They gave the time, age, place and budget in one go. Questions like that open two opportunities.

Specific needs can bring high-intent visitors

When buyers name the place, budget and time, your business has a chance to be seen while they compare options. Being listed — with a website link that works — is what brings them to your site.

Beyond popular keywords, there is room to be found

Besides the popular keywords everyone competes for, AI often answers longer, more specific questions. If your website explains your services clearly, you have a chance to be mentioned there.

These are illustrative scenarios. Whether you are mentioned depends on each AI platform and on your website’s content; it cannot be guaranteed.

Sample report

Quick Check sample report

This is a simulated example that shows the report format and how we check.

Quick Check · Simulated example

Xiaoyao PotteryParent-child pottery studio · Da'an District, Taipei

Website
xiaoyao-pottery.example
Category
Parent-child pottery classes
Website snapshot
2026-11-03
Pages checked
Home, course, booking and FAQ pages
Test language & market
Traditional Chinese · Taiwan

Sampling limits: this check looks closely at one representative category, not the whole website. AI testing covers 4 scenarios × 2 AI search surfaces; with small samples, results are shown as “count / valid answers.”

1GEO health summary

A AI readability

Pass 2 · Partial 1/ 3 checks

The site is readable, but the age range is only on a poster image.

B Business info completeness

Pass 1 · Partial 1 · Fail 2/ 4 checks

Class details lack the age in text; no parent FAQ and no structured data.

C AI search recommendations

Mentioned 4 · Recommended 1/ 7 valid answers

Clearly recommended only for the time-specific request; once, the age was wrong.

D Business links

Valid official link 1/ 7 valid answers

One more answer linked to a third-party event platform, not an official page.

2Website & business info

  • PassA Course page readable by AI crawlers
  • PartialA Key facts in page text: age range only on the poster image
  • PassA Booking page opens directly
  • PassB Name, address and hours match across pages
  • PartialB Class details complete: same root cause as above, counted once
  • FailB FAQ does not cover age, a parent joining, what to wear, and other parent questions
  • FailB No structured data describing the class

3Buyer search scenarios

Tested with brand-neutral buyer questions. The report lists scenario categories and counts only, not the question wording.

ScenarioPlannedValid
S2 Core category22
S3 Specific need (time, length, budget)22
S4 Purchase terms21
S5 Local intent (area, child’s age)22

4AI recommendations & business entry points

ScenarioSurface ASurface B
S2MentionedNot mentioned
S3Recommended · websiteMentioned · third party
S4Not mentionedNot triggered
S5Wrong ageNot mentioned

“Not triggered” means that surface produced no AI answer. It is not a failure and is left out of the denominator.

5Priority fixes

Priority 1 · From A/B checks and the S5 answer

The course page never states the age range in text, so AI got it wrong

  • xiaoyao-pottery.example/kids-weekend
  • High priority
  1. 1Finding

    The class is for ages 4 and up, but that appears only on a poster image. In an S5 local-intent question, AI mentioned Xiaoyao Pottery but said ages 6 and up, with no website or booking link.

  2. 2Evidence

    Scenario
    S5 Local intent · Surface A
    Key points of the question
    Da'an · child aged 5 · pottery class
    AI answer excerpt (simulated)
    Xiaoyao Pottery's parent-child class is for ages 6 and upTranslated from the original Chinese answer.
    On the website
    The course page text gives the sessions, length and price; “Ages 4 and up, with one accompanying parent” appears only on the poster image, which has no alt text.
    Comparison
    In an S3 specific-need question, Surface A correctly recommended this class and linked the course page. With the same website, AI sometimes gets it right and sometimes doesn’t.
  3. 3Fix

    • Under the course page title, state in text: “Ages 4 and up, with one accompanying parent, about 2 hours.”
    • Add alt text to the poster image that matches the page text.
    • Make sure the “Book a class” button on the course page goes straight to the booking page (xiaoyao-pottery.example/booking), so buyers can book in one step when AI cites the course page.
  4. 4How to verify

    Website fix check
    After the change, we re-capture the course page and confirm the age range is in the text and the booking link opens. Only then is it marked “Done.”
    AI retest
    At the next check, we ask the same scenario questions and record separately: is the age right, and is there a working website or booking link?

    A finished website fix does not mean AI answers change right away. Retest results are listed separately.

Priority 2 · Add the questions parents ask

On the FAQ page, answer age, whether a parent joins, what to wear, when finished pieces can be picked up, and similar questions.

Priority 3 · Describe the class with structured data

Add structured data to the course page for the class name, sessions, length, price, age range and booking URL.

6Tracking & next steps

FixWebsite fixAI retest
State the age range in the course page textTo doNext check: is the age right, is there a working link?
Add the questions parents askTo doNext check: does AI use the FAQ answers?
Describe the class with structured dataTo doNext check: are the class details right?

“Done” is used only for website changes that pass verification. AI retest results are listed separately and never mixed with website fixes.

Want more pages and more questions covered?Buy the full GEO Audit

Plans

Start with a free check.
Go deeper when you need to.

Free Quick Check

Free check

Free

For brands that want to see how AI reads their website first.

Scope
A sample of one representative product or service category and a small set of public pages — not the whole website.
AI search tests
Brand-neutral buyer questions on AI search surfaces; a brand lookup is a single simple query.
Report
Verify your email, then view the full report on a private web page (no PDF).
Fixes
Up to 3 concrete fixes, each with steps and a way to verify.
Results
Shown with valid sample sizes, plus the sampling scope and limits.
Limits
As a rule, up to 3 new reports per verified email every 24 hours.
About the free check

Standard GEO Audit · one-time

Full GEO audit

Pricing coming soon

For brands ready to make changes and wanting the full evidence.

Scope
Up to 50 pages analyzed, all language versions combined.
AI search tests
More buyer scenarios, markets and source checks, plus multi-turn conversation tests.
Report
Private web report + PDF, from the same audit snapshot.
Results
Counts and percentages side by side, with valid denominators and a verdict summary.
Fixes
Every finding comes with concrete steps and a way to verify.

Neither check guarantees that AI will cite or recommend you, or that it will bring conversions. A full audit covers more pages and questions, and may surface strengths or issues the free sample did not cover.

FAQ

Before you start,
you might be wondering.

What does the free check look at?

We confirm your brand and main services, pick one representative product or service category, and check whether AI can read your website and whether your business details are complete. Then we test AI search with brand-neutral buyer questions: does AI mention you, are the facts right, and does it include a website or booking link that opens? After you verify your email, you can view the report on a private web page, with up to 3 concrete fixes.

How is GEO related to SEO? Do I have to choose?

No need to choose. A readable website with clear information is the foundation SEO cares about, and GEO builds on it. GEO looks one step further: how AI answers specific buyer requests, whether it mentions you, and whether it sends people back to your website.

Can you guarantee AI will recommend us?

No. AI answers change with the platform, the time and how the question is asked, so no one can guarantee a citation or recommendation. What we can do is find evidence-based issues, suggest improvements, and retest the same way so you can see what changed.

Do you need access to my website’s back end?

The free check only looks at public pages. No back-end or account access is needed.

Free check

When customers ask AI, will your brand show up?

Enter your website address to see whether AI mentions you, gets the facts right, and can send people to your site.

The free check is coming soon. This form does not collect or send any data yet.

Enter URL → verify email → view your report on a private page

Otto the otter holding a laptop